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How Coro Started

Helen Barry, Co-Founder & Chief Research Officer:

When pregnant, I knew I wanted to give breastfeeding a go. When my son was born he was tiny so weight gain was very important. The only way to check was week to week weigh in and pre- and post-feed weight checks. Waiting for results was extremely stressful for me and it was immediately clear that the weigh ins varied wildly with little accuracy. My husband Jamie and I searched the market but no product existed to tell me how much breastmilk my son was getting, I needed immediate and accurate information!

Jamie coincidentally had worked on flow monitoring in another sector; he had an idea of a groundbreaking technology that could be the answer. Rosanne, over many late dinners, listened to us and noticed many other friends with similar issues, we had a vision, saw an opportunity and an idea was born…

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How was this never done before?

For years pre- and post-feed weighing has been the only method for estimating milk transfer during breastfeeding. This method requires specific and expensive scales and strict adherence to protocol to be accurate. Having considered the research on shield use, including their potential pros and cons, and recognising how commonly used modern shields have become, the solution was clear.
Many others have tried to solve the problem but essentially the technology didn’t exist.
For us, it was the right idea, at the right time with the right technology.

Throughout this journey, we’ve been committed to refining our state-of-the-art technology to better serve mothers’ needs. Starting with rigorous trials of various proprietary sensing technologies in early development, Coro has evolved to enhance accuracy across a wide range of feeding scenarios. In addition to measuring feed volumes, Coro’s advanced capabilities now include distinguishing between air and water and providing real-time milk temperature data.

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The future

We hope to revolutionise breastfeeding with Coro.

With Coro, families experiencing milk supply concerns will finally have access to the information they have been seeking. We envisage this leading to longer breastfeeding durations and a better understanding of the true incidence of milk supply issues.

We see our technology facilitating further research into breastfeeding and breast milk across the world. By teaming up with breastfeeding research groups Coro can help to advance and progress our current knowledge and unlock further insights into all things infant feeding.

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What our customers say

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“As a first time mother, I found breastfeeding incredibly rewarding but equally challenging. It is full of unknowns with only very basic means to measure how effective and successful our feeding experience was progressing. A method to accurately measure milk would have given me much needed peace of mind, I so dearly needed it at a time when everything is new and your worries are many. I’ll definitely be investing in a Coro next time around.”

Ciara
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“I am a working mother and ended up going back to work when my baby was less that 4 months old. I was still determined to breastfeed as much as I could but understood my baby would also have to have some formula when I didn’t have enough expressed. When I heard about Coro I thought wow! This might really have helped me understand how much breastmilk my baby is getting compared to formula. I think it’s an amazing idea and I would love to try the Coro if I have another baby.”

Niamh
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“I was nervous juggling the app and baby Eve. I needn't have been. Using the app on my iPhone was really straightforward. I chose a side, applied the shield and Eve's feeding pattern appeared on the screen. That was all there was to it. Eve was hesitant as it was our first time using a shield. It was incredible to see what was happening in real time. When we were finished, the information was already available in the Summary and History screens. I'm looking forward to building up more sessions and pouring over the results!”

Marie
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"When my baby was born, we found it very hard to tell if she was feeding efficiently and how much milk she was getting in the early days. Coro made it much easier, giving real-time information in flow and volume. It gave us peace of mind that would be impossible otherwise. The shield was very easy to use, and app user friendly and straightforward. I couldn't recommend it more."

Emma